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Fashion designers\u27 decision-making process: The influence of cultural values and personal experience in the creative design process

机译：时装设计师的决策过程：文化价值和个人经验在创意设计过程中的影响

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The purpose of this research is to understand the relationship of fashion designers\u27 cultural values and personal experiences and the process of creativity in their design process. This study also expands knowledge of South Korean fashion designer\u27s personal experiences in creating objects. A qualitative approach with semi-structured, in-depth, one-on-one long interviews was used to gain understanding of complex meanings held by participants and their cultural values, personal experiences, and the process of creativity in their design process. Samples of 12 South Korean fashion designers (n=12), who had a minimum of three years of experience as designers, were recruited using purposive and snowball sampling.Each interview took approximately one to two hours. At the beginning of the interview, participants were asked to fill out demographic background questionnaires to provide data including demographic information, significant life experiences that lead them to the fashion industry, and importance of skills for designing clothes. Twelve South Korean fashion designers participated in this study; however, one designer declined to fill out the survey of demographic background information. Therefore, the demographic statistics are based on 11 participants. During the interview, participants were asked about the design process, creative process, inspirations, and personal optimal experience of flow. Constant comparison processes were used to analyze the data.Eleven overarching themes emerged from the interview: (1) the uncertainty encountered by apparel designers vs. fashion designers; (2) the creative fashion design process; (3) the designer\u27s role in the system; (4) the designer\u27s skills; (5) fashion as communication; (6) the creative role as a source of inspiration; (7) the fashion system\u27s role; (8) merchandising as a vital entity; (9) role of cultural values; (10) fashion as a global phenomenon; and, (11) individual designers vs. in-house designers.The findings suggest that cultural values have an indirect influence in South Korean fashion designers\u27 creative design process. Particularly, Confucian philosophy creates an indirect influence on South Korean designer\u27s work environment and creativity in spite of some negative influence on the creative design process and creativity. Second, all fashion designers who participated in this study described the important influence of the fashion system in South Korea, (i.e., the consignment system) to become a successful designer domestically and internationally. Third, the overwhelming majority of participants are unaware that they were impacted by cultural values or their background. Fourth, this study indicates that designers\u27 personal experiences serve as sources of inspirations and may have a direct result of increase in creative design ideas and creativity. Fifth, designers experience flow during the creative design process, when designers have positive experiences from five categories including barrier, break time, balance, autotelic experience and happiness from recognition.Few research studies have been conducted with respect to South Korean fashion designers\u27 creative design processes, the findings of this study will help extend knowledge of the relationship between cultural values and personal experience with the creative process. The framework or conceptual model of the creative design process suggested in this study adds to the existing literature and knowledge related to the relationship of how the fashion system, cultural values, and personal experience influence the creative fashion design process. Moreover, little research has been conducted on designers\u27 experience of flow during the creative design process. Therefore, the finding from this study will possibly broaden knowledge of design theory, the global apparel industry, and design education. Its research will function as a foundation for others who are interested in studying South Korean fashion designers.
机译：这项研究的目的是了解时装设计师的文化价值观和个人经历以及设计过程中的创造力过程之间的关系。这项研究还扩大了韩国时装设计师在创作物品方面的个人经验的知识。采用半结构化，深入，一对一的长时间访谈的定性方法，以了解参与者所持有的复杂含义及其文化价值，个人经验以及设计过程中的创造力过程。我们采用有目的性和滚雪球式采样的方法招募了12名韩国服装设计师（n = 12），他们至少有3年的设计师经验，每次采访大约需要一到两个小时。在访谈开始时，要求参与者填写人口统计学背景调查表，以提供包括人口统计学信息，将他们带入时尚界的重要生活经验以及设计服装技能的重要性的数据。十二名韩国时装设计师参加了这项研究。但是，一位设计师拒绝填写人口统计背景信息的调查。因此，人口统计学基于11位参与者。在采访中，参与者被询问有关设计流程，创意流程，灵感和个人最佳流程体验的信息。访谈采用了持续的比较过程来分析数据。采访中出现了11个总体主题：（1）服装设计师与时装设计师的不确定性； （2）创意服装设计过程； （3）设计者在系统中的角色； （4）设计者的技能； （5）时尚作为交流； （6）创造力作为灵感的来源； （7）时尚系统的作用； （8）将商品作为重要实体； （九）文化价值观的作用； （10）时尚是全球现象； （11）个人设计师与内部设计师。研究结果表明，文化价值观对韩国时装设计师的创意设计过程具有间接影响。特别是，儒家哲学对韩国设计师的工作环境和创造力产生了间接影响，尽管对创意设计过程和创造力产生了一些负面影响。其次，所有参与这项研究的时装设计师都描述了韩国的时装系统（即寄售系统）对于成为国内外成功的设计师的重要影响。第三，绝大多数参与者没有意识到他们受到文化价值观或其背景的影响。第四，这项研究表明设计师的个人经验是灵感的来源，并且可能直接导致创意设计思想和创造力的增加。第五，设计师在创意设计过程中体验流程，当设计师从障碍，休息时间，平衡，自动体验和认可度等五个方面获得积极体验时，针对韩国时装设计师的研究很少。设计过程中，这项研究的发现将有助于在创意过程中扩展文化价值与个人经验之间关系的知识。本研究中提出的创意设计过程的框架或概念模型增加了有关时尚系统，文化价值和个人经验如何影响创意服装设计过程之间关系的现有文献和知识。此外，在创意设计过程中，很少有人对设计师对流程的体验进行研究。因此，这项研究的发现可能会拓宽设计理论，全球服装行业和设计教育的知识。它的研究将为其他有兴趣研究韩国时装设计师的人奠定基础。

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    Hwang, Ja-Young;

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  • 年度 2013
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